Privacy Policy

Last updated: July 20, 2026

Our Commitment to Privacy

Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available in the footer of every page on our website.

The Information We Collect

This notice applies to all information collected or submitted on the TK Fireside website. TK Fireside does not sell products directly to consumers, and we do not collect payment information on this website. Depending on how you use the site, we may collect:

  • Name, email address, and phone number when you submit a contact or lead form
  • Business name, contact details, and related information when you submit a dealer inquiry or dealer questionnaire
  • Login credentials for authorized dealers accessing the Dealer Portal
  • Messages you type into our chat assistant
  • Location information you voluntarily enter (such as a ZIP code) when using our dealer locator

Our Fireplace Visualizer tool runs entirely in your browser. Photos you upload to the Visualizer are processed on your device only — they are never uploaded to or stored on our servers.

The Way We Use Information

We use the information you provide to respond to your inquiry, connect you with an authorized dealer, or administer your dealer account. We do not sell your personal information. We do not share it with outside parties except as necessary to fulfill your request — for example, passing your contact information to a local authorized dealer when you ask to be connected with one. We use return email addresses only to answer the email we receive; such addresses are not shared with outside parties. We never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt out or otherwise prohibit such unrelated uses.

Service Providers

We use a small number of trusted service providers to operate this website, including hosting and database infrastructure, transactional email delivery, and an AI service that powers our chat assistant. These providers process information only on our behalf and only as needed to provide their services. Chat messages are processed to generate responses and are not used to identify you.

Our Commitment to Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. Dealer Portal access is protected by multi-factor credentials, and passwords are stored using industry-standard encryption.

Cookies and Analytics

This site may use cookies or similar technologies necessary for core functionality, such as keeping authorized dealers logged in. We do not use cookies to sell your information to third parties.

Children's Privacy

Our website is intended for a general audience and is not directed at children under 13. We do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this policy from time to time. When we do, we will revise the "Last updated" date at the top of this page.

How to Contact Us

Should you have other questions or concerns about these privacy policies, please call us at 234.248.3330 or send us an email at sales@tkfireside.com.